Nicki Koetting

I'm a writer and editor based in Houston, Texas.

Currently, I’m the Web Production Manager at Wirecutter.

Previously, I was the Managing Editor of Chron, the Engagement Editor at Hello Alice, and the Digital Editor at Houstonia Magazine.

Before that, I was the Editor of The Lake Forest Leader newspaper in Lake Forest, Illinois. I launched the paper in February 2015.

My writing interests include the arts, culture, and hyper-local community news. You’ll find my resume and abbreviated portfolio below.

In my spare time, I enjoy bouldering, playing board games, and cooking unnecessarily difficult pasta dishes.

Writing

Houstonia Magazine

The Lake Forest Leader

The Highland Park Landmark

Catalyst Chicago

Advocate Magazine

Resume

Experience

Chron

Managing Editor | Houston, TX | Aug. 2020 - Dec. 2021

  • Spearheaded a comprehensive website redesign and content overhaul

  • Managed a team of 12 editors, writers, and producers, in addition to freelance writers

  • Planned weekly editorial content and managed content calendars

  • Implemented big-picture content strategies and processes with Hearst executive leadership and the Editorial Director

  • Launched Chron’s Twitter and social media strategy

  • Hired writers, editors, and freelancers

  • Edited stories and newsletters; wrote headlines and deks

  • Analyzed traffic data to inform editorial strategy

  • Managed freelance and expense budgets; processed invoices for freelance contributors

Hello Alice

Engagement Editor | Houston, TX | Nov. 2019 - April 2020

  • Conceptualized and executed digital strategies and processes for the evolving editorial and marketing brand for Hello Alice, a startup that helps women and minority entrepreneurs start and grow their businesses

  • Managed Hello Alice’s social media platforms, including Facebook, Twitter, Instagram and LinkedIn

  • Wrote and curated Hello Alice’s weekly newsletter

  • Contributed to Hello Alice’s blog and wrote instructional guides for entrepreneurs

Houstonia Magazine

Digital Editor | Houston, TX | Nov. 2016 - Oct. 2019

  • Managed and updated Houstonia’s website and grew website traffic 20 percent every year

  • Launched and curated Houstonia’s daily newsletter, Houstonia Headlines

  • Managed the digital budget and processed invoices for freelance contributors

  • Collaborated with the VP of Digital Operations to implement big-picture, company-wide digital strategies and processes

  • Managed Houstonia’s social media platforms, including Facebook, Twitter and Instagram, and doubled Houstonia’s follower count

  • Edited and scheduled 20 to 30 web-only articles weekly

  • Uploaded the monthly print magazine, dividing the issue into online articles with unique, SEO-friendly headlines and deks

  • Contributed to the print magazine and website

  • Copy edited the print magazine monthly

  • Compiled a weekly web report with the latest digital metrics for the Houstonia staff and lead a weekly digital meeting with the editorial staff

22nd Century Media

Editor, The Lake Forest Leader | Lake Forest, IL |  Jan. 2015 - June 2016

  • Launched The Lake Forest Leader, a weekly newspaper delivered to every home and business in Lake Forest and Lake Bluff, Illinois, in February 2015

  • Managed an assistant editor and a team of freelance writers and photographers

  • Planned weekly content for The Leader’s news, arts and sports sections

  • Wrote and took photos for news and feature stories in The Leader, in addition to web-first breaking news coverage

  • Edited stories from freelancers and contributing editors

  • Wrote headlines, deks and cutlines for all articles and photos

  • Managed The Leader’s social media platforms, including Facebook and Twitter

  • Managed and updated The Leader’s website

Assistant Editor, The Highland Park Landmark | Highland Park, IL | Jan. 2014 - Dec. 2014

  • Wrote and took photos for four to six news and feature stories weekly

  • Covered weekly Highland Park City Council, Highland Park Plan Commission, North Shore School District 112 and Township High School District 113 meetings

  • Compiled weekly community and faith community calendars, obituaries and police reports

RFL Communications

Associate Editor | Skokie, IL | June 2013 - Dec. 2013

  • Wrote news and feature stories for RFL’s four publications covering the market research industry

  • Redesigned all four publications and laid out each issue

  • Redesigned the RFL Communications website using WordPress

 

Education

B.S. Journalism
Northwestern University
Minor in Religious Studies

 

Skills

AP Style

Adobe InCopy

Adobe InDesign

Adobe Photoshop

Chartbeat

Google Analytics

HTML

Hubspot

Looker

Mailchimp

Sailthru

Sprout Social

Squarespace

WordPress

 

Awards and Recognition

City and Regional Magazine Association Awards

Eddie and Ozzie Awards

Contact

If you’d like to chat, shoot me an email here or send me a LinkedIn message.